Research Papers Published

• "Product Placement in Movies: Relationship between beliefs towards product placement and usage behaviour" ndian Journal of Marketing, 45(7): 35 -47 {ISSN: 0978703} Impact Factor=
• "The Impact of Consumer Perceptions on Purchasing Intentions of Luxury Brands Among Indian Consumers" Advances in Economics and Business Management (AEBM)?,, 5(5): 383 -387 Impact Factor=
• "Consumer Choice and Choice Overload: A Decision making Perspective”." International journal of Research in Commerce and Manangement,, 12(9): 17 -23 Impact Factor=
• "Sustainability in businesses" Purana, 5(11): 0 -5 {ISSN: 1553} Impact Factor=
• "THE ROLE OF STATUS CONSUMPTION AND FASHION CONSCIOUSNESS: A STUDY OF INDIAN LUXURY CONSUMER" KOREA REVIEW OF INTERNATIONAL STUDIES, 16(02): 55 -69 Impact Factor=
• "The “less is better” paradox and consumer behaviour: a systematic review of choice overload and its marketing implications" Qualitative Market Research: An International Journal, 28(1): DOI No. 10.1108/QMR-01-2024-0006 {ISSN: 1758-7646} Impact Factor= 1.6
• "The Impact of Materialism and Vanity on Purchasing Behavior of Luxury Brands: Evidence from Indian Luxury Consumers" Journal of International Business and Economy, 24(2): 50 -72 {ISSN: NA} Impact Factor=